Orthorise is a specialized orthodontic clinic led by Dr. Elena Gavrilova and Dr. Yana Haralambu Papadopulu — two highly skilled professionals known for their collaborative approach and commitment to digital innovation in orthodontics. Treating both children and adults, they combine the latest technologies with interdisciplinary care to deliver precise, modern results.
Orthorise Business Card
The branding challenge came with a clear and specific brief: to create a visual identity rooted in orthodontic symbolism, incorporating a stylized tooth and bracket: instantly recognizable and clinically relevant. The logo had to work seamlessly across digital platforms, print, and dimensional applications for both the interior and exterior of the clinic.
As the creative process unfolded, the idea of a sunrise naturally emerged as a powerful visual metaphor for transformation, optimism, and a fresh start. That concept became central to the final mark: a tooth with a single golden bracket rises over a horizon of clean structured lines, balancing warmth with clinical precision. The typography supports this with a modern, confident tone.
I have to give special thanks to APRA Design for turning my vision into reality with such razor-sharp precision that it looks like a render. Only it isn’t!
More Clinic Visuals
Orthorise Logo Color
Logo Variants
Close to Final Design
Orthorise Discarded Colors
Initial Concepts